The Cultural Brands of Koolhaas.
With the same fascinated and critical view with which he contemplated Manhattans
congestion in Delirious New York, the Dutch carries out with his Harvard students a
thorough analysis of the urban mutations at the turn of the millennium, fruit of which are
two books respectively devoted to the colonization of territory in Asia and to commercial
activity. And with the ability of a one-man band, he combines that theoretical dedication
with professional practice: without ceasing to pontificate on the effects of
globalization, he also performs as a designer of brands
|Prada-Nueva York: Prisoners of Consumerism.
In a conversation with Charles Jencks, Koolhaas talks about his double role as an analyst
of the phenomena of consumerism and as an advertising advisor. Hired to redesign the image
of Prada with new boutiques, he opened the first of these in New York; Michael Sorkin and
Joan Ockman describe their impressions on it.
A Conversation with Koolhaas
A Corporate Wave
The ¥E$ Man
|Views and Reviews
||Art / Culture
|Sesquicentennial Feasts. Catalonia in general and Barcelona in particular celebrate the 150th anniversary of the birth of Antoni Gaudí with a busy program of exhibitions that reivindicate his figure and review his heritage.||Juan José Lahuerta
Gaudí in One Thousand Words
Gaudí: a Hermeneutical Feast
|Atlantic Extremes. Compilations on
Portugals last decade and Argentinas last century appear; the work of the
Swiss Peter Märkli is subject of a fine editorial labour; and the bibliography on Spanish
Modern masters increases.
|To close, one of the chapters of 13,99 euros, by Frédéric Beigbeder, where the French author harshly presents the world of advertising, to which he was professionally linked, and analyzes its contaminating effects. When the only desired goal is to persuade to consume, everything is temporary and everything has a price. Man is a product like any other, with an expiry date.||Products
Boxes or Blobs